SaBi
In developmentHeritage Fashion Marketplace
Sabi means to know - it knows your heritage, your fit, your style.
SaBi is a multi-tenant marketplace for independent African heritage fashion. Each house - a bespoke atelier, an affordable-luxury label, a ceremonial-wear designer - runs as its own storefront, with its own brand, pricing model, and concierge persona, never a generic template. Underneath, one shared system: a single fit profile customers fill once and use at every house, an AI concierge trained on each house's story and fabrics, group ordering for weddings and ceremonies, and a trilingual experience built for the diaspora.
Coming in 2026 - get in touch for a previewSee it in action
Not a slideshow. A real, end-to-end walkthrough of SaBi recorded live on the production system, following a real journey through every role and workflow, narrated start to finish. Use the language toggle to switch the narration.
The problem
Independent African heritage designers struggle to reach a global diaspora. Generic e-commerce erases their voice, charges for separate sites, and uses sizing that ignores bespoke and ceremonial wear. Customers who want to shop several African houses are forced to learn a different website for each one, re-entering measurements every time.
How it works
Measure once, shop every house
Customers fill one fit profile - height, chest, waist, hip, inseam, sleeve - and every house uses it. No re-measuring per shop, fewer returns, and gifting becomes easy.
Each house keeps its voice
Every tenant sets its own brand colours, pricing model, capabilities, and concierge persona. SaBi never templates a house into sameness - it feels built only for them.
An AI concierge per house
Each house has an assistant trained on its design philosophy, fabrics, founder story, and timelines. It answers fit, fabric, and occasion questions, and escalates final pricing and bridal work to a human.
Built for ceremonies
Group ordering coordinates bridal parties and naming ceremonies in one place, with deposits, installments, and group discounts handled by the shared infrastructure.
What it does
- Multi-tenant by design: each house keeps its own brand, pricing, and concierge - zero template feel
- One shared fit profile across every house: measure once, fewer returns, easy gifting
- AI concierge trained per house on its voice, fabrics, and timelines; escalates pricing to a human
- Trilingual from launch (English, Spanish, French) across UI, products, and order status
- Group ordering for bridal parties and ceremonies, with deposits and group discounts
- Flexible pricing per house: commissions, ready-to-wear, negotiable, or tiered
- Capability matrices so each house surfaces only what it offers (bespoke, alterations, appointments)
- Works on any phone, installs like an app, white-labelled per house under one SaBi home
Who it is for
Independent African heritage fashion houses reaching the diaspora, and diaspora shoppers - West African and Francophone communities - who want authentic pieces for weddings, naming ceremonies, and formal events, and are happy to commission and wait for craft.
Want an early look at SaBi?
Tell us about your organization and we will set up a preview.