The opportunity
A huge, underserved market the incumbents skipped.
Tens of millions of children play organised football. The tools that exist, TeamSnap, SportsEngine, and the like, were built for scheduling and payments in wealthy markets. None of them develop the player, and almost none speak the languages or fit the budgets of academies in Africa, the diaspora, and emerging markets.
The wedge
We start where no one else does: development.
Scheduling and payments are commodities. The defensible product is the one that answers "is my child getting better, and can the right people see it?" NdamBa owns that question with age- and position-aware evaluations, an AI-written Development DNA, growth trends, and AI highlight reels cut by jersey number from ordinary match video. That is the hook families and coaches cannot get anywhere else, and the data only deepens with use.
Why it wins
The moat.
AI that does the coach's paperwork
Upload a game; the AI drafts each player's scores and clips their highlights by shirt number. The coach confirms in minutes, not hours. Every evaluation makes the model and the player's record richer.
A whole ecosystem, not a feature
Academy develops the player; NdamBa League runs the tournaments they compete in. One identity, one wallet, one talent graph from first training to the podium.
Built for the real world
White-labelled per club, three languages, works on any phone and offline. Designed for markets the incumbents ignore, then portable everywhere.
TaTech engine
Shared multi-tenant platform, RLS security, observability, and AI plumbing across a portfolio of products, so each new vertical ships fast and cheap.
Traction
Live, with real players.
- Divinity Soccer Academy is live in production with 79 players across 3 teams and 79 guardians, real data, not a demo.
- Full product shipped: development, AI highlights, tactics, league table, registration, a full summer-camp manager, fees and autopay, schedule with venue maps and weather, family chat with a built-in calendar, all white-labelled.
- NdamBa League (tournament platform) live alongside it, extending the same talent graph to competitions.
- Online card payments wired; per-club payout accounts are the path to taking a cut of the money already flowing through clubs.
Business model
Recurring software, plus the money rail.
Subscription
Per-academy monthly plans by team and player count. Predictable, expands as the club grows.
Payments
Registration, season fees and seasonal summer-camp sign-ups (resident and non-resident, weeks and add-ons) collected in-app; a small fee on the dues, camp and tournament money already moving through clubs.
Ecosystem
League/tournament hosting, sponsor placements, and scout-facing talent surfaces layered on the same base.
The ask
Let's talk.
We are raising to expand the pilot into a paid rollout across academies and federations, deepen the AI development engine, and grow the League side of the ecosystem. If you back founder-led, AI-native software that reaches underserved markets first, we should talk.